The best article you'll read today: In Surprise Shift, Twins Move Radio Broadcasts to MPR's The Current
“In their second major move in less than a week, the Minnesota Twins are planning to move their radio broadcasts from KTWN (96.3 FM) to Minnesota Public Radio’s alternative/indie-rock station The Current (89.3 FM).
‘We know it’s sudden, but we really wanted to focus on attracting the local trendsetters, scenesters and disaffected white kids who can’t get enough of bands with ukuleles and that one Lumineers song, the one with all the ‘Heys’ and ‘Hos’ and whatnot,” said team president Dave St. Peter. “We’re looking to build a buzz around the team, and this is the direction we’re going.’”
“Current music director Jim McGuinn said this isn’t the first time the station has crossed paths with the Twins.
‘A couple years back, this guy kept calling in and recommending these really out-there bands that, like, Pitchfork or Stereogum hadn’t even mentioned,” said McGuinn. “Finally, Mac (Wilson, Current DJ) took one of the calls, and he could hear baseball chatter and batted balls in the background, so he just asked as a joke if it was Kevin Slowey. Guy on the other end says, ‘Yep, that’s me. You guys should play more Cut Copy. You probably haven’t heard of ‘em, but they’re on the Modular label out of Australia. Got a real nice electropop vibe.’ And he hung up.’”
The comments are off to a pretty solid start, too: “It would be great if they could get Dan Gladden to do The Local Show live from Whiskey Junction on an occasional Sunday.”
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- noraleah said: love the current, and love this article.
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